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Gross Margin Calculator

Calculate gross profit margin from revenue and COGS

Revenue

Total Revenue ($)
Quantity Sold
Average Selling Price ($)

Cost of Goods Sold

Total COGS ($)
Cost Per Unit ($)
Direct Materials ($)
Direct Labor ($)
Other Direct Costs ($)

Gross Margin Formula

Gross Profit = Revenue - Cost of Goods Sold
Gross Margin = (Gross Profit / Revenue) × 100
Unit Gross Profit = Selling Price - Cost per Unit
COGS = Materials + Labor + Other Direct Costs

Calculate your business gross margin to assess production efficiency. Gross margin, also called gross profit margin, shows what percentage of revenue remains after cost of goods sold (COGS). It is different from net profit margin because operating expenses, interest, and taxes are not included.

Gross margin doesn't include operating expenses or taxes. Use net margin for overall profitability.

Understanding Gross Margin

Key aspects of gross margin analysis:

How to Calculate Gross Profit Margin

To calculate gross profit margin, subtract COGS from revenue to get gross profit, then divide gross profit by revenue and multiply by 100. For example, revenue of $500,000 and COGS of $300,000 gives gross profit of $200,000 and gross margin of 40%.

COGS Components

Direct materials, labor, and manufacturing overhead.

Unit Margin

Profit per unit sold after production costs.

Margin vs Markup

Margin = Profit/Revenue. Markup = Profit/COGS.

Industry Benchmarks

Compare against industry standards.

Example: $500k revenue, $300k COGS. Gross profit = $200k, gross margin = 40%. Unit margin = $200.

Gross Margin vs Markup vs Net Margin

MetricFormulaUse
Gross margin(Revenue - COGS) / RevenueMeasures profit left after direct product costs.
Markup(Revenue - COGS) / COGSShows how much selling price is above cost.
Net marginNet profit / RevenueMeasures final profitability after operating expenses, interest, and tax.

Related Finance Tools

Applications

Business Analysis Pricing Strategy Inventory Management Manufacturing Retail

Frequently Asked Questions

What is gross margin?
Gross margin = (Revenue - COGS) / Revenue × 100. Measures production efficiency.
What is COGS?
Cost of Goods Sold - direct costs of producing goods/services.
What is a good gross margin?
Varies by industry. Retail: 25-50%, Manufacturing: 30-50%.
How to improve gross margin?
Increase prices, reduce COGS, improve production efficiency.

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